animationcover



BK Logo Design Animation

Objective:

To create a 10 – 15 second animation, comprised of sparkly and fun shots that keep the audience engaged and interested. In this project process my goal is to remember and memorize the things that I can do in Adobe Affects and perfect the effort I put into making logo animation.

Target Audience:

Creative directors and art directors for agency, television studio or news network.
Age: 30-45

Synopsis:

A twinkling star appears in the night sky, playfully winking before shooting across the screen, leaving behind a shimmering trail of stardust. As the star’s sparkly tail fades, it reveals the brands logo, which gradually solidifies into a bold and polished design. The background remains filled with twinkling stars, adding a touch of magic and elegance to the visual experience.

Treatment:

This advertisement brings viewers into a magical night sky. You see a playful star that winks at you before it moves lightly across the screen, leaving behind sparkly stardust. When this stardust vanishes, it uncovers the logo of the brand and transforms into an elegant design against deep hues in the sky backdrop. The feeling is one of amazement and beauty, with a refined look that includes smooth moving images. The use of few but powerful colors adds whimsy. This leads to an appealing and unforgettable visual experience filled with charm and sophistication.

Mood Board:

bk moodboard

Story Board:

bk moodboard

Final Product: