pintcover



Pinterest Identity Re-Brand

Overview:

Demonstrate how to redesign an existing brand identity and compile the comprehensive guidelines for its use & management, including application of several brand identity touch points. Exhibit key understanding of the process of brand identity development, its management and how to consider a set of comprehensive, targeted deliverables.

Personal Objective:

Rebranding the Pinterest Brand Identity to a more modern look.

Personal Goals:

- Create a brand that focuses on the company vision but also allows for the future generations to see something new and exciting.
- Not too millennial chic aesthetic.

Past Design Reminder:

pastdesign

Audience and Market Research:

aresearch mresearch

Visual Research:

pintmb pintsketch

Full Portfolio:

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