Sangaria Ramune, a beverage company known for its innovative and flavorful drinks. The company aims to deliver refreshment, joy, and share Japanese culture through its unique products. The iconic Sangaria Ramune soda, known for its marble-sealed bottle and fruity flavors, reflects the brand’s commitment to providing a refreshing and delightful experience.
The company’s emphasis on anime collaborations is seen as limiting its portrayal of Japanese culture. To address this, Sangaria has collaborated with Yuko Shimizu, a renowned Japanese artist, to enrich the brand’s cultural representation. This collaboration aims to infuse Japanese culture into the brand and diversify artistic partnerships. Additionally, the company aims to enhance the appeal of its lychee flavor by incorporating it into Shimizu’s artwork, ultimately aiming to attract consumers with a visually striking representation of Japanese culture.
Enrich the brand’s cultural representation by incorporating Shimizu’s vibrant designs, diversifying artistic partnerships, and showcasing Japan’s rich heritage and modern vitality through her unique perspective. The specific selection of Shimizu’s “SK-II Art of Travel” aims to draw attention to this distinct Japanese art style and intertwine the lychee flavor with the visual allure, enhancing the product’s overall attractiveness to consumers. Additionally, envisioning a bottle design featuring a collage of Shimizu’s artwork in a comic book-inspired layout intends to display her diverse portfolio while aligning her artistic style seamlessly with Sangaria’s brand identity, driving consumer interest in both art and flavor.
The new package design represents a fusion of Shimizu’s evocative art and Sangaria’s brand ethos, resulting in a visually striking representation of Japanese culture. This collaboration enhances brand recognition and market appeal for Sangaria, while also elevating Shimizu’s visibility and introducing her art to a wider audience. Overall, the objective is to benefit both entities financially and act as a conduit for sharing Japanese culture authentically and artistically, fostering a deeper appreciation for its richness and diversity among consumers globally.
